Today, we’ll be looking at a favorite punching bag for those creeped out by hyper-targeted digital marketing: retargeting.
Best practices for how to organize marketing assets and login credentials may not be the sexiest topic we’ve ever covered, but based on our experience over the years, it’s one deserving of attention.
As we collectively come to grips with the impact of the coronavirus, there’s no shortage of challenges facing small businesses who haven’t already been forced to close or temporarily shut down. The evolving factors and dynamics we’re all attempting to keep up with and address seem to change every day.
As you’ve grown your company, you’ve likely made some investment into marketing tools and processes to bring in leads along the way. At the very least, your team might use a customer relationship management (CRM) tool, send marketing emails and capture leads through your website.
