Marketing, Simplified

Last week, our team attended HubSpot’s INBOUND 2020, and while normally we’d have team members gearing up to head to the in-person event, this year we all tuned in digitally.

Last year, it wouldn’t have been an issue to put 10 or 20 people in this same room to film a business explainer video, breathing the same air for hours.

HubSpot’s INBOUND 2020 is quickly approaching, which means our team is getting excited to attend our next big digital event.

If you’ve recently taken over responsibility for managing your company’s HubSpot account – or it’s just been a minute since the last HubSpot portal cleanup – it’s time for an audit.

You’ve likely heard that email templates are a great way to increase productivity. While that’s true, they’re beneficial for more than just saving a few minutes. When used effectively, email templates can boost your bottom line and create sales and marketing alignment. 

Whether you’re just starting to gather reviews from your customer base or you’re ready to start showing off testimonials on your website, it’s important to strategize the best way to present customer success stories to your audience.

If you’ve hired a marketing agency or are planning to do so, a big part of your motivation likely has to do with time.

In case you missed it, HubSpot has introduced some new helpful features to their Marketing Hub Professional and Sales Hub Professional tiers to make account-based marketing (ABM) even easier for businesses.

Competitor research is a key foundational element of a company’s marketing strategy. It can help inform messaging, provide indications of channels that work well and give you time-saving insights on what to avoid.

Today, we’ll be looking at a favorite punching bag for those creeped out by hyper-targeted digital marketing: retargeting.

Buyer personas are the backbone of a strong marketing campaign. They help inform the channels you use, the key messaging for each audience segment and the buyer’s journey that you develop. So, it’s important to ensure that they are robust and constantly evolving.

As businesses look for quick, low-cost ways to improve marketing performance in the face of an economic downturn, one area that often presents a good amount of opportunity is website conversion rate optimization.

Best practices for how to organize marketing assets and login credentials may not be the sexiest topic we’ve ever covered, but based on our experience over the years, it’s one deserving of attention.

As we collectively come to grips with the impact of the coronavirus, there’s no shortage of challenges facing small businesses who haven’t already been forced to close or temporarily shut down. The evolving factors and dynamics we’re all attempting to keep up with and address seem to change every day.

We are excited to announce that Simple Machines Marketing has been selected to join HubSpot’s Partner Advisory Council for 2020.

It’s estimated that actively disengaged employees cost the U.S. $450 billion to $550 billion in lost productivity per year. With that kind of profit-loss, it’s imperative for companies to emphasize employee engagement.

For a long time, I managed to avoid spending any significant amount of energy on manual lead scoring. The work seemed tedious and the applications murky. My plan was to keep an eye out for AI-enabled predictive lead scoring solutions and let the robots do it.

From marketing tactics for time-strapped business leaders to choosing the right CMS for your business, we covered a lot of ground on the Simple Machines blog last year.

As you’ve grown your company, you’ve likely made some investment into marketing tools and processes to bring in leads along the way. At the very least, your team might use a customer relationship management (CRM) tool, send marketing emails and capture leads through your website.

Should you switch from Mailchimp to HubSpot? Let’s start with the short answer: Most likely, yes.

Being a marketing manager is often a multifaceted role, especially if you’re at a small to mid-sized company.