Marketing, Simplified

Last week, our team attended HubSpot’s INBOUND 2020, and while normally we’d have team members gearing up to head to the in-person event, this year we all tuned in digitally.

HubSpot’s INBOUND 2020 is quickly approaching, which means our team is getting excited to attend our next big digital event.

You’ve likely heard that email templates are a great way to increase productivity. While that’s true, they’re beneficial for more than just saving a few minutes. When used effectively, email templates can boost your bottom line and create sales and marketing alignment. 

Competitor research is a key foundational element of a company’s marketing strategy. It can help inform messaging, provide indications of channels that work well and give you time-saving insights on what to avoid.

Buyer personas are the backbone of a strong marketing campaign. They help inform the channels you use, the key messaging for each audience segment and the buyer’s journey that you develop. So, it’s important to ensure that they are robust and constantly evolving.

It’s estimated that actively disengaged employees cost the U.S. $450 billion to $550 billion in lost productivity per year. With that kind of profit-loss, it’s imperative for companies to emphasize employee engagement.

As you’ve grown your company, you’ve likely made some investment into marketing tools and processes to bring in leads along the way. At the very least, your team might use a customer relationship management (CRM) tool, send marketing emails and capture leads through your website.

Being a marketing manager is often a multifaceted role, especially if you’re at a small to mid-sized company.