Marketing, Simplified

Last week, our team attended HubSpot’s INBOUND 2020, and while normally we’d have team members gearing up to head to the in-person event, this year we all tuned in digitally.

If you’ve recently taken over responsibility for managing your company’s HubSpot account – or it’s just been a minute since the last HubSpot portal cleanup – it’s time for an audit.

In case you missed it, HubSpot has introduced some new helpful features to their Marketing Hub Professional and Sales Hub Professional tiers to make account-based marketing (ABM) even easier for businesses.

We are excited to announce that Simple Machines Marketing has been selected to join HubSpot’s Partner Advisory Council for 2020.

For a long time, I managed to avoid spending any significant amount of energy on manual lead scoring. The work seemed tedious and the applications murky. My plan was to keep an eye out for AI-enabled predictive lead scoring solutions and let the robots do it.

Should you switch from Mailchimp to HubSpot? Let’s start with the short answer: Most likely, yes.