Marketing, Simplified

If you’ve recently taken over responsibility for managing your company’s HubSpot account – or it’s just been a minute since the last HubSpot portal cleanup – it’s time for an audit.

For a long time, I managed to avoid spending any significant amount of energy on manual lead scoring. The work seemed tedious and the applications murky. My plan was to keep an eye out for AI-enabled predictive lead scoring solutions and let the robots do it.

Should you switch from Mailchimp to HubSpot? Let’s start with the short answer: Most likely, yes.