Marketing, Simplified

If you’ve recently taken over responsibility for managing your company’s HubSpot account – or it’s just been a minute since the last HubSpot portal cleanup – it’s time for an audit.

If you’ve hired a marketing agency or are planning to do so, a big part of your motivation likely has to do with time.

Today, we’ll be looking at a favorite punching bag for those creeped out by hyper-targeted digital marketing: retargeting.

As businesses look for quick, low-cost ways to improve marketing performance in the face of an economic downturn, one area that often presents a good amount of opportunity is website conversion rate optimization.

Best practices for how to organize marketing assets and login credentials may not be the sexiest topic we’ve ever covered, but based on our experience over the years, it’s one deserving of attention.

As we collectively come to grips with the impact of the coronavirus, there’s no shortage of challenges facing small businesses who haven’t already been forced to close or temporarily shut down. The evolving factors and dynamics we’re all attempting to keep up with and address seem to change every day.

For a long time, I managed to avoid spending any significant amount of energy on manual lead scoring. The work seemed tedious and the applications murky. My plan was to keep an eye out for AI-enabled predictive lead scoring solutions and let the robots do it.

Should you switch from Mailchimp to HubSpot? Let’s start with the short answer: Most likely, yes.